Take your pick!
A client of mine wrote a book. Our publicity plan involved a virtual book tour and we hoped some talented,exciting bloggers in her field would review her book and visit her site.
It’s a great book – full of practical steps to take to achieve a goal. It’s not too expensive and really bolsters her position as an expert on her topic. It would get great reviews.
Problem: some of these bloggers we approached couldn’t access her site. I freaked out – what do you mean some people can’t access your site?
“Not the first time this has happened,” my client said. “My web team tells me there’s nothing to do.”
I am not a computer or internet security expert, so please don’t expect an explanation but if some settings are “too high” then many people can’t view her website and access her extensive knowledge.
I am the kind of person who likes things to work the way I want them to. I didn’t care that their settings were too high, but I did care that these excellent bloggers wouldn’t do a book review because they couldn’t check out my clients’ sweet site!
Thank goodness she had well-developed social media platforms.
Thank goodness this client had an active Facebook page! Thank goodness she had a lively Twitter stream! Thank goodness she curated interesting content on Pinterest and was frequently updating her YouTube channel! Woo! Way to go client!!
Do you seriously still not have profiles on at least one or two platforms? What are you waiting for?