Big Ideas

How to Write Positively Without Sounding Fake

One of my favorite aspects of LinkedIn, besides Answers, is Recommendations. I’m not shy about asking for Recommendations, and all the pundits will tell that waiting patiently for someone to take the initiative to recommend you is fruitless. You must make the request. And if people are following that advice, chances are you’ll be asked to… Read more »

Need social media content? Become an Alchemist

Can’t think of what to write for that next blog post, tweet or update? Even the most creative writer gets in a slump. I never get “writer’s block” because I’ve discovered that I’m an alchemist. What looks like ordinary matter to some is pure gold to me. After I get my feet wet working for… Read more »

Are Grumpy Kids Driving You Crazy?

Mine was, and sometimes still does. But as a mom, I am always looking for the solution that fits the personality of each child (much the same way I work with clients). And as a writer, I know a well-told story can really convince a potential customer to become a satisfied client. So I combined… Read more »

Children’s media provides secret insight into business innovation

Creating a fantastic new product doesn’t always require starting from scratch. Just observe the world of children’s media. Some well-loved new books and television programs have sprung out of the marriage of two perennially popular themes. In our house, two telling examples are Shark Vs. Train by Chris Barton and Dinosaur Train on PBS Kids. Trains hold a lot… Read more »

What did you create today?

Running helps me think. My kids see the world differently than I do. See things in a new way! My 4 yo says he sometimes sees a crack in the sky, sometimes a tree branch. twitter.com/OneSweetWriter… — SweetTooth (@OneSweetWriter) January 3, 2012 I don’t understand a lot of modern art but I appreciate the unique… Read more »

Find the right writer for your project

How can a great freelance writer make your hard work shine? Consider one of my favorite writing assignments. Tell me how to make a peanut butter and jelly sandwich.  The worst answer is “you put some peanut butter and jelly on bread.” Where do you get peanut butter? Where do you get jelly? What kind of bread? How… Read more »

The Best Fitness Advice for your Social Media Strategy

If you don’t already go running, walking, lift weights, or some other kind of physical activity to increase your creativity and productivity, stop reading now and do 50 push-ups. If it takes you all day, so be it. Get it done. During my most recent run, I realized that the best fitness advice is also… Read more »