Are you the Good Cop or Bad Cop for your Customers?

Very few people like being the Bad Cop on the team (except for a certain physician that I know). But when you’re trying to get information, or change behavior, out of your suspect – I mean customers! – sometimes you need to be the Bad Cop. A client came to me recently, stressed, because too… Read more »

Do You Take Twitter Seriously? I do!

I read my Twitter feed several times every day. I read it for humorous tweets, tweets about what my friends are doing and tweets from business, political or social leaders that interest me. I don’t read the newspaper everyday. I don’t read a magazine everyday. I don’t even watch television everyday. But I read Twitter… Read more »