Take your readers on a journey!
In 2012 I published my first children’s book, The Bumpy Grumpy Road. It’s a metaphor intended to help children understand that they are in charge of their emotions, actions and reactions.
As parents bought the book for their kids, I heard more than one time “This book helps me, too.”
And when you read the story behind the creation of this book, you’ll understand why I’m not surprised. The metaphor was easy for my preschooler to understand and to remind me when I was driving down my own bumpy, grumpy road.
Adult readers don’t need fancy multisyllabic words to engage them. Adults need a strong message with a compelling storyline that gives them something useful for their daily challenges. Next time you’re writing for your co-workers, your manager, your current customers and your potential customers, make sure you’ve told a good story.