Recipe for Success: Self-Publishing

Jennifer Bright Reich is the author of six books – all self-published- including the very popular Mommy MD Guides and owner of Momosa Publishing Company. Here she offers her recipe for success and reminds us that it takes time to bring any big project to life.

Is self-publishing right for you?

Why did you choose to self-publish? My coauthor, Rallie McAllister, MD, MPH, and I decided to start our own publishing company so we would have creative control over our books and so that we could create a team of talented writers, editors, designers, and indexers and help to support their businesses as well.

How long did you work on this project from idea conception to print reality? It took us nine months to create The Mommy MD Guide to Pregnancy and Birth from start to receiving printed books—just like a “real” baby.” We stretched our schedule to 11 months for The Mommy MD Guide to Your Baby’s First Year, The Mommy MD Guide to the Toddler Years, and The Mommy MD Guide to Losing Weight and Feeling Great, which is “due” September 2013, to give us a bit more wriggle room.

Was there a mistake you made/almost made that taught you something significant about self-publishing?  Our nine-month schedule for The Mommy MD Guide to Pregnancy and Birth was achievable, but challenging. So that’s why we gave ourselves more time for our other books.