Content

Do You Need a Lemonade Stand Approach with Customers?

It’s never to early to learn how to talk to customers. My kids are learning to do this at ages 7, 5 and 2 thanks to their very first lemonade stand. We live near a park and have a relatively constant flow of potentially thirsty neighbors walking past our house. So my boys decided they… Read more »

Does Your Business Need a Social Media Coach?

I work out a lot – for fun, for stress relief, and because it’s in my nature to set and strive to achieve goals. To help me reach these fitness goals, I hired a coach. Having a coach gives me accountability and someone to help me overcome obstacles and celebrate my successes. For my clients,… Read more »

Does social media make you nervous?

I found out recently that some employees at one of my customers’ offices are scared to talk around me! They are worried that anything and everything they say will end up on the Interwebs via one of the nine social media platforms that I manage for their brand. Where did they get that idea? They… Read more »

Bauhaus Advice for Writers

On a recent trip to Germany, I visited the Bauhaus Archive/Museum of Design in Berlin. I wasn’t expecting to find great writing advice while on holiday, but there it was, in a summary of the instructional style of weaving master Benita Koch-Otte. She advised students in her weaving workshop to work for “Utility and economy in… Read more »

How to Write Positively Without Sounding Fake

One of my favorite aspects of LinkedIn, besides Answers, is Recommendations. I’m not shy about asking for Recommendations, and all the pundits will tell that waiting patiently for someone to take the initiative to recommend you is fruitless. You must make the request. And if people are following that advice, chances are you’ll be asked to… Read more »