I work out a lot – for fun, for stress relief, and because it’s in my nature to set and strive to achieve goals. To help
Work Hard for the Results You Want
me reach these fitness goals, I hired a coach. Having a coach gives me accountability and someone to help me overcome obstacles and celebrate my successes.
For my clients, I’m their social media coach. I don’t always write all their content – many times I’m just laying out their editorial calendar (training schedule) and teaching them how and when to use new platforms (workouts).
But my own training hit a bump in the road when my coach accepted a new job in another state. Now I am meeting her replacement and I have to bring her up to speed on my goals, my philosophy, my strengths, weaknesses, what I’m afraid to try and what motivates me. The good part is – I know what I want her to know.
I try to help my customers with the same thing. One thing I offer my customers is the creation of a social media policy or guidelines. I know there will come a time when I need to move on or they decide to take over these tasks in-house. By working with my customers to build a social media policy, my goal is to make the transition and education of their new social media manager as simple as possible. I can’t make it seamless, but I can give them a sense of history of what customers have hated and what they’ve loved, what we’ve tried (and where we’ve failed) and the overall goals all of this creative work!