Happy New Year! I love trying new things and here I go again. I’m trying a new way to stay in touch with people: an email newsletter. Check out the upper right area of my website and you’ll see this little green form:
Now I Have a Newsletter!
I’m not going to send out emails every day or even every week. I have one email scheduled a month, highlighting different fun activities, books and events I’m offering to kids and families. I’ve sent out a few so far in the end of 2015 and had a nice response, including book sales and inquiries from local schools about my workshops. That’s success!
I’m looking forward to learning more about what families want to hear about from a local author, about healthy eating and encouraging their kids to read.
I use social media effectively to stay in touch with readers but an email newsletter is an easy way to reach readers when social media channels change their rules. We now that not everyone reads every social media channel and it’s better to come to your readers where they are and not wait for them to come find you. It’s also a good way to catch readers when they are not skimming through their feed for entertainment.
If you’re an author or small business looking to use email newsletters to reach your audience, feel free to get in touch with me. I’m available to work with you to set up your email newsletter, write content and schedule emails.
So sign up to get my newsletter and stay in touch!
Blogging experts love to emphasize how all-important your email newsletter is. And it’s true: collecting emails lets you establish and nurture long-term relationships with your readers. A one-on-one conversation in their email inbox is much more personal than a public tweet or Facebook update.