Happy New Year! I love trying new things and here I go again. I’m trying a new way to stay in touch with people: an email newsletter. Check out the upper right area of my website and you’ll see this little green form: I’m not going to send out emails every day or even every… Read more »
The Secret of Social Media
The Secret of Social Media Right now, I’m working with the U.S. part of a major corporation to plan their social media strategy for the next twelve months. We’ve identified buckets of topics to discuss, like insider info on their brand, fun contests, debatable questions and lots, and lots, and lots of photos. We’ve selected… Read more »
Twitter and Women: The Right to Vote
Before Thanksgiving, I was excited to be a panelist at a meeting of the International Association of Business Communicators of Pittsburgh. The topic was “Applying Traditional Communication Skills to Social Media.” I do love using social media and I’m a firm believer that skilled communicators of any age can be effective on many different social… Read more »
Classroom Workshops featuring The Bumpy, Grumpy Road
I love visiting schools and sharing The Bumpy, Grumpy Road with kids. They all understand exactly the challenges that the main character Dylan faces – siblings who borrow their toys, sibling who don’t listen. And they all struggle with how to handle those challenges. I recently spoke with a parent who shared that she wants to… Read more »
Review for “The Bumpy, Grumpy Road”
Is there anything nicer than a great review from a expert in the field of dealing with emotions? I’m lucky enough to be part of an amazing group of women as a contributor to 30 Second Mom. I found many other moms running their own businesses, writing books and dealing with grumpy kids! Dr. Christina Hibbert,… Read more »
Social Media Bootcamp for Freelance Writers
If you’re looking for guidance or training on how to boost your freelance career using social media, this is the bootcamp for you. Sign up before all the spots are filled!
Zagat Rates Pittsburgh Food?
Zagat will be rating Pittsburgh restaurants in 2013. According to the Pittsburgh Business Times, “Currently, the only reviews for the Pittsburgh-area on Zagat.com are for chain restaurants that were taken from their recent National Chain Restaurant Survey.” Why is Zagat so popular? I think it’s because people like to hear what others think is good, go… Read more »
Gilda’s Club Name Change?
How do you feel about the imminent change starting in the Madison Gilda’s Club organization to the Cancer Support Community? To me, it feels a little like someone not interested in explaining their brand and instead choosing a name that is more SEO-friendly. But I could be wrong. Language and word choice is very important… Read more »
Can You State Your Business Goals?
Early in conversations with potential clients, I ask them to state their goals for me. If they can’t state a measurable goal, I encourage them to work it out and then come back and continue the conversation with me. It’s not that I don’t want the business. I just don’t want a dissatisfied customer. And… Read more »
Would Your Remove Skills from Your LinkedIn Profile?
Sure you would – and should – if they don’t describe the kind of work you are doing and want to do. LinkedIn can be a fantastic resource for connecting with potential clients, resources and partners. A good review of your social media profiles is essential when you’re hoping to make the right kinds of connections… Read more »