I am excited to announce a few new articles are now published and ready to be read! In August, my article “Make Your Open House a Hit” went live on PTOToday.com. In September, my article “Ways to Help Your Child Succeed in School” went live on SchoolFamily.com. And in October, my article “What to Do… Read more »
Strategies
Zagat Rates Pittsburgh Food?
Zagat will be rating Pittsburgh restaurants in 2013. According to the Pittsburgh Business Times, “Currently, the only reviews for the Pittsburgh-area on Zagat.com are for chain restaurants that were taken from their recent National Chain Restaurant Survey.” Why is Zagat so popular? I think it’s because people like to hear what others think is good, go… Read more »
Gilda’s Club Name Change?
How do you feel about the imminent change starting in the Madison Gilda’s Club organization to the Cancer Support Community? To me, it feels a little like someone not interested in explaining their brand and instead choosing a name that is more SEO-friendly. But I could be wrong. Language and word choice is very important… Read more »
Recipe for Success: Perfect Job
What simple steps can help you succeed in securing the perfect job? Earlier this summer, Shannon Metzler, a mom of two school age children, knew she was ready to get back in the workforce. Her goal was to become a swim instructor. Over the course of a few months, she effectively networked and identified local… Read more »
Can You State Your Business Goals?
Early in conversations with potential clients, I ask them to state their goals for me. If they can’t state a measurable goal, I encourage them to work it out and then come back and continue the conversation with me. It’s not that I don’t want the business. I just don’t want a dissatisfied customer. And… Read more »
Get Your Social Media Team into Shape
PRDaily recently ran my blog “6 Reasons Why An Athlete Should Run Your Social Media.” It should be obvious by now that I firmly believe running inspires me personally and professionally. But I’m not the only one. Here’s what folks on Twitter have been saying: Love this, good reasoning! RT @bridgetforney: 6 reasons an athlete… Read more »
Recipe for Success: Simple Social Media Growth
Debi Gilboa, MD, of AskDoctorG, is a rising name and national parenting expert and author of “Teach Resilience:Raising Kids Who Can Launch.” Over the past year, her social media engagement has increased significantly and she’s more than doubled her weekly newsletter following. She didn’t hire a massive marketing agency, she found the recipe for success… Read more »
Adults like stories, too
In 2012 I published my first children’s book, The Bumpy Grumpy Road. It’s a metaphor intended to help children understand that they are in charge of their emotions, actions and reactions. As parents bought the book for their kids, I heard more than one time “This book helps me, too.” And when you read the story… Read more »
Does Your Business Need a Social Media Coach?
I work out a lot – for fun, for stress relief, and because it’s in my nature to set and strive to achieve goals. To help me reach these fitness goals, I hired a coach. Having a coach gives me accountability and someone to help me overcome obstacles and celebrate my successes. For my clients,… Read more »
Does social media make you nervous?
I found out recently that some employees at one of my customers’ offices are scared to talk around me! They are worried that anything and everything they say will end up on the Interwebs via one of the nine social media platforms that I manage for their brand. Where did they get that idea? They… Read more »