Early in conversations with potential clients, I ask them to state their goals for me. If they can’t state a measurable goal, I encourage them to work it out and then come back and continue the conversation with me.
It’s not that I don’t want the business. I just don’t want a dissatisfied customer. And if my customer can’t state their goals – in an objective way so it’s obvious whether we’ve reached them or not – how can they ever be satisfied?
You’ve probably heard of “SMART” goals before. If not, here’s a little tutorial from Stanford University:
A SMART goal is:
Specific (and strategic): Linked to position summary, departmental goals/mission, and/or overall School of Medicine goals and strategic plans. Answers the question—Who? and What?
Measurable: The success toward meeting the goal can be measured. Answers the question—How?
Attainable: Goals are realistic and can be achieved in a specific amount of time and are reasonable.
Relevant (results oriented): The goals are aligned with current tasks and projects and focus in one defined area; include the expected result.
Time framed: Goals have a clearly defined time-frame including a target or deadline date.
This is the perfect time of year to take a good chunk of time – not a fleeting moment – and state your business goals. And if you need a writer or social media coach to help achieve some of these goals, just ask!