I work out a lot – for fun, for stress relief, and because it’s in my nature to set and strive to achieve goals. To help
me reach these fitness goals, I hired a coach. Having a coach gives me accountability and someone to help me overcome obstacles and celebrate my successes.
For my clients, I’m their social media coach. I don’t always write all their content – many times I’m just laying out their editorial calendar (training schedule) and teaching them how and when to use new platforms (workouts).
But my own training hit a bump in the road when my coach accepted a new job in another state. Now I am meeting her replacement and I have to bring her up to speed on my goals, my philosophy, my strengths, weaknesses, what I’m afraid to try and what motivates me. The good part is – I know what I want her to know.
I try to help my customers with the same thing. One thing I offer my customers is the creation of a social media policy or guidelines. I know there will come a time when I need to move on or they decide to take over these tasks in-house. By working with my customers to build a social media policy, my goal is to make the transition and education of their new social media manager as simple as possible. I can’t make it seamless, but I can give them a sense of history of what customers have hated and what they’ve loved, what we’ve tried (and where we’ve failed) and the overall goals all of this creative work!