How do you feel about the imminent change starting in the Madison Gilda’s Club organization to the Cancer Support Community? To me, it feels a little like someone not interested in explaining their brand and instead choosing a name that is more SEO-friendly. But I could be wrong. Language and word choice is very important… Read more »
Big Ideas
Recipe for Success: Perfect Job
What simple steps can help you succeed in securing the perfect job? Earlier this summer, Shannon Metzler, a mom of two school age children, knew she was ready to get back in the workforce. Her goal was to become a swim instructor. Over the course of a few months, she effectively networked and identified local… Read more »
Can You State Your Business Goals?
Early in conversations with potential clients, I ask them to state their goals for me. If they can’t state a measurable goal, I encourage them to work it out and then come back and continue the conversation with me. It’s not that I don’t want the business. I just don’t want a dissatisfied customer. And… Read more »
Would Your Remove Skills from Your LinkedIn Profile?
Sure you would – and should – if they don’t describe the kind of work you are doing and want to do. LinkedIn can be a fantastic resource for connecting with potential clients, resources and partners. A good review of your social media profiles is essential when you’re hoping to make the right kinds of connections… Read more »
A Little Magic Helps Picky Eaters
Do you adore grocery shopping and cooking? Who doesn’t love making your way down the same old aisles of thestore, grabbing the few standard ingredients needed to tackle the next chore of cooking and then suffering the whines of our kids as they complain and push their plates away? Re-discover the magic of choosing and… Read more »
Get Your Social Media Team into Shape
PRDaily recently ran my blog “6 Reasons Why An Athlete Should Run Your Social Media.” It should be obvious by now that I firmly believe running inspires me personally and professionally. But I’m not the only one. Here’s what folks on Twitter have been saying: Love this, good reasoning! RT @bridgetforney: 6 reasons an athlete… Read more »
Recipe for Success: Simple Social Media Growth
Debi Gilboa, MD, of AskDoctorG, is a rising name and national parenting expert and author of “Teach Resilience:Raising Kids Who Can Launch.” Over the past year, her social media engagement has increased significantly and she’s more than doubled her weekly newsletter following. She didn’t hire a massive marketing agency, she found the recipe for success… Read more »
Seriously? You still don’t have social media profiles?
A client of mine wrote a book. Our publicity plan involved a virtual book tour and we hoped some talented,exciting bloggers in her field would review her book and visit her site. It’s a great book – full of practical steps to take to achieve a goal. It’s not too expensive and really bolsters… Read more »
Adults like stories, too
In 2012 I published my first children’s book, The Bumpy Grumpy Road. It’s a metaphor intended to help children understand that they are in charge of their emotions, actions and reactions. As parents bought the book for their kids, I heard more than one time “This book helps me, too.” And when you read the story… Read more »
How can knitting improve your writing?
Knitting is an obvious metaphor for writing. Using your own two hands, you hold the needles and weave together a lovely fabric. You choose the yarn, you choose the pattern and you choose the end product. Along the way, you encounter problems. You miss a stitch. Holes appear. Something goes wrong. You have choices in… Read more »