Debi Gilboa, MD, of AskDoctorG, is a rising name and national parenting expert and author of “Teach Resilience:Raising Kids Who Can Launch.” Over the past year, her social media engagement has increased significantly and she’s more than doubled her weekly newsletter following. She didn’t hire a massive marketing agency, she found the recipe for success… Read more »
Ideas
Seriously? You still don’t have social media profiles?
A client of mine wrote a book. Our publicity plan involved a virtual book tour and we hoped some talented,exciting bloggers in her field would review her book and visit her site. It’s a great book – full of practical steps to take to achieve a goal. It’s not too expensive and really bolsters… Read more »
How can knitting improve your writing?
Knitting is an obvious metaphor for writing. Using your own two hands, you hold the needles and weave together a lovely fabric. You choose the yarn, you choose the pattern and you choose the end product. Along the way, you encounter problems. You miss a stitch. Holes appear. Something goes wrong. You have choices in… Read more »
Do you have trouble focusing?
In a two-hour delay at LaGuardia, I wrote up a 400-word interview, 2 blog posts for my business and one for my personal blog. I had a little trouble focusing because I was worried about my toddler who was rushed to the hospital earlier that morning due to an asthma flare-up. But if you have… Read more »
Do You Need a Lemonade Stand Approach with Customers?
It’s never to early to learn how to talk to customers. My kids are learning to do this at ages 7, 5 and 2 thanks to their very first lemonade stand. We live near a park and have a relatively constant flow of potentially thirsty neighbors walking past our house. So my boys decided they… Read more »
Does social media make you nervous?
I found out recently that some employees at one of my customers’ offices are scared to talk around me! They are worried that anything and everything they say will end up on the Interwebs via one of the nine social media platforms that I manage for their brand. Where did they get that idea? They… Read more »
Should You Deliver Bad News in Person?
Should you deliver bad news in person? I would argue yes. Experts say that 70% of our message is carried in non-verbal communication, that is how we convey meaning without words. The height of our eyebrows, the position of our arms, the volume of our voice, even the rate we blink all carry important information… Read more »
Need social media content? Become an Alchemist
Can’t think of what to write for that next blog post, tweet or update? Even the most creative writer gets in a slump. I never get “writer’s block” because I’ve discovered that I’m an alchemist. What looks like ordinary matter to some is pure gold to me. After I get my feet wet working for… Read more »
Are Grumpy Kids Driving You Crazy?
Mine was, and sometimes still does. But as a mom, I am always looking for the solution that fits the personality of each child (much the same way I work with clients). And as a writer, I know a well-told story can really convince a potential customer to become a satisfied client. So I combined… Read more »
Children’s media provides secret insight into business innovation
Creating a fantastic new product doesn’t always require starting from scratch. Just observe the world of children’s media. Some well-loved new books and television programs have sprung out of the marriage of two perennially popular themes. In our house, two telling examples are Shark Vs. Train by Chris Barton and Dinosaur Train on PBS Kids. Trains hold a lot… Read more »