“How do you find clients to write for?” people often ask. They must think writers like me stay in their PJs all day at home hammering away on the keyboard.
I’m always honored to be a guest poster on Make a Living Writing and my recent post 4 Random Ways One Freelance Writer Networked and Found New Clients will share insider secrets on how I found some of my favorite clients!
If you’ve found a client or customer in a random way, I’d love to hear about it!
Creating a fantastic new product doesn’t always require starting from scratch. Just observe the world of children’s media. Some well-loved new books and television programs have sprung out of the marriage of two perennially popular themes. In our house, two telling examples are Shark Vs. Train by Chris Barton and Dinosaur Train on PBS Kids. Trains hold a lot of fascination for my boys, and adding big sharp teeth (whether from a live predator or an extinct one) is icing on the cake.
Consider your own product offerings and how you could re-combine them to attract new customers as well as seal the deal with your current ones.
When you’ve hit upon a brilliant idea, it’s time to share the news, and social media can help. You absolutely must have a strategy to engage the customers who are going to adore it and a good writer is key to a successful strategy.
Let’s do some brainstorming – what can you mix and match?
Take a look at this letter of recommendation below.
To Whom It May Concern:
C has been an intern at XX XXXX XXX Retirement Community since September of 2011.
C has a genuine interest in helping people. She has had an interest in the elder population since she was younger as her mother is a nurse and has worked with the XXX Communities for many years. C also shows an interest in social work and aspects related to social work.
C has been exposed to different aspects of elder social work including, but not limited to: interviewing skills, cognitive assessments, clinical documentation, and Medicare rules and regulations.
As part of her current responsibilities at XX XXX, she is working with the Assisted Living staff to create a weekly group for Residents to discuss topics/articles of her choosing. She is also currently working on Life Reviews for two Residents (one long term care Resident and an Assisted Living Resident).
I would recommend that C continue her social work training at the University Of XXX School Of Social Work and complete two full internships to continue her training in the field of social work.
In this letter, the most important things the writer is trying to say are left unsaid.
A colleague of mine submitted this letter to the university program directors for her intern. Her goal was to list the assignments and responsibilities of her intern without suggesting that the intern had any competency or skill. She hoped to convey, by leaving out any positive words, that the intern is awful.
When you manage staff or interns, performance reviews for poor performance can be a challenge. It’s important to be honest and clear without coming across like you have a personal grudge.
How do you handle these situations? Are you completely blunt about failures and shortcomings? Or do you strive to avoid sounding like a big whiner even though you must write about something that’s going just terribly?
Serve & Protect!
Very few people like being the Bad Cop on the team (except for a certain physician that I know). But when you’re trying to get information, or change behavior, out of your suspect – I mean customers! – sometimes you need to be the Bad Cop.
A client came to me recently, stressed, because too many customers were canceling scheduled appointments at the last minute, and she was not able to fill the slots with other jobs. Her employees were losing money, and she did not want to lose her employees. My client felt that most people were blowing off their appointments with less than honest excuses.
We brainstormed a few approaches, including a big penalty fee for canceling in under 48 hours, very Bad Cop.This technique uses aggression and threats to get the desired result.
But the approach we settled on for her customer letter was definitely Good Cop.
We talked about her employees, highlighted the professional quality of their work and reminded the customers that real people were impacted by last minute cancellations. We acknowledged that sometimes schedules change but we asked for cooperation and compliance.
What strategies do you find best work for your customers?
Follow your instincts
You arrive at work and find a lovely gift on your desk – a brand new box of Legos.
Do you dump them out on your desk and start stacking?
Or do you flip through the enclosed book to find a project you think you can tackle?
Legos are a double-edged sword. They literally provide the building blocks of creativity – versatile tools that allow kids and adults to experiment, envision and eventually build amazing creations. They are basically open-ended and come in a wide variety of colors and sizes.
But they also come with guidebooks that show you step-by-step how to build completed projects.
My kids get frustrated when they think they must create the projects outlined in the book. My husband and I love the fact they are trying to follow the rules (it’s a rare moment) but we are also dismayed when they refuse to strike out on their own and build “whatever they want.”
There are lots of reasons they’d rather follow the steps in the book, and they are the same reasons people are reluctant to be creative in their professional careers or work place.
1. No ideas. They don’t know what they want to make. My kids don’t have a brilliant idea or end product they want to build. They like the idea of building but have “Lego-builder’s block.” But they know they want to build. So instead of being patient and working on an idea or inspiration, they would just rather do what someone else tells them to do. How often do you just check the boxes at work instead of seeking a new idea or inspiration?
2. Fear of the unknown. They think they have to know what they want to make. My kids want to build, build, build. But they are not comfortable with just randomly stacking bricks until a idea comes to them. They don’t know how to explore without a goal. How often do you feel more comfortable just following someone’s else’s instructions instead of striking out down a path without a real goal in mind?
3. Scared to fail. My kids are really Lego-newbies. They don’t know how to make curved sides out of rectangular bricks. They don’t know how to build the internal structure that will give them the external design they envision. So instead of trying, failing, trying and failing again, they would rather just work through each project as laid out on the pages and guarantee a nice, unoriginal, project. Do you pick the path everyone’s already walked because it’s safer than trying something new that might not work?
When is the last time you played with Legos? If I handed you a pack today, would you follow the steps in the book or work on your own original design?
Running helps me think.
My kids see the world differently than I do.
See things in a new way! My 4 yo says he sometimes sees a crack in the sky, sometimes a tree branch. twitter.com/OneSweetWriter…
— SweetTooth (@OneSweetWriter) January 3, 2012
I don’t understand a lot of modern art but I appreciate the unique approach.
Some people believe creativity can be taught. Some believe it can’t. But we wouldn’t be where we are as a society today without it. So find your spark and share with me how you keep it burning bright.
Looking for some innovative marketing ideas? Check out my guest post “3 Ways Smartphone Apps Can Help Writers Get More Gigs!” on Make a Living Writing.
Sweet Tooth Communications, LLC is proud to announce a new partnership with the Women’s Independent Press! If you have an editing, ghostwriting, publishing or book promotion projects contact the Women’s Independent Press for more information.
Women’s Independent Press/ Women’s Yellow Pages
P.O. Box 9687 Pittsburgh, PA 15226
412-563-6712
wip@fastmail.fm
How can a great freelance writer make your hard work shine? Consider one of my favorite writing assignments.
Tell me how to make a peanut butter and jelly sandwich.
The worst answer is “you put some peanut butter and jelly on bread.”
Where do you get peanut butter? Where do you get jelly? What kind of bread? How do you put it on the bread?
It sounds so simple, but to really give the complete answer is difficult. There are so many pieces of information and steps to list.
Your business has a story to tell – it is unique and stands out from its competitors. But it can be difficult to express what makes your business special. Often you overlook your own best qualities, those details that set you apart, because you’re embedded in the day to day tasks.
An excellent writer can tackle this task and pull out the essential information and provide the details that your customers are clamoring for in a friendly, informative way and make them your fans.
Businesses that blog have 55% more business than those that don’t! What valuable information could your blog give your customers and win their loyalty?
Email me. Let’s talk about your ideas.
(The emails below are completely fictionalized and do not at all represent a real thing that happened to me or anyone I know about a year ago. I did change names to protect the privacy of the people this didn’t happen to.)
Sent: July 1, 2010
To: Employee, Quicktyper
From: Judgmental, Boss
Subject: Important Creative Project leading to possible promotion
Hi Quicktyper,
I have the final details on the project we discussed. We loved your ideas but we need your summary and recommendations in 48 hrs. Is that going be a problem?
Sent: July 1, 2010
To: Judgmental, Boss
From:Employee, Quicktyper
Subject: Re: Important Creative Project leading to possible promotion
No a problem.
Sent: July 1, 2010
To: Employee, Quicktyper
From: Judgmental, Boss
Subject: Re: Re: Important Creative Project leading to possible promotion
Ok, we’ll give the project to Slowthinker down the hall.
Did you catch the typo? Neither did Quicktyper. And now Quicktyper is either typing really fast again (will they never learn?) or sprinting down the hall to unscramble the eggs. It may be too late reclaim that project and Quicktyper learns a hard lesson – emailing is tough.
Don’t tell me you’ve never sent an email off quickly without proofreading only to discover later that a small mistake, like a missing letter or misplaced comma, ended up costing you something big.
Some of you may be thinking, “I’ll just use that feature on my email server called “recall email.” Go ahead and try it, but someone once tried that with me, only I received the recall request AFTER I had already read the email they didn’t want me to read. So I knew exactly what they were thinking about my request, and I knew they were too nervous to talk to me directly. It was an excellent learning experience for me, and for once I didn’t make the mistake to learn the lesson.
Your homework today is to find the “Save as Draft” button and actually USE IT. Too many of my co-workers, and myself included, have sent off emails without re-reading our words and without re-reading the original email and making sure we’re answering the right questions.
Saving emails as drafts gives you a chance to take quick break from your immediate reaction and review your words carefully. In heated email exchanges, you might want to let your reply mellow in the Draft folder for a few hours, maybe a day. If you feel you need to wait longer than a day, perhaps what you really need to do is have a face-to-face conversation.
Replying too quickly in verbal conversations can indicate you’re not actually listening to the other person’s words, and replying too quickly to emails can mean the same thing. You’re not paying attention to their questions or your answers. You want your boss or your client to know you will be on top of even the smallest details, ensuring the highest quality from start to finish. And besides, you don’t want to look like you’re just sitting at the computer with nothing else to do but answer emails all day, do you?
At least 8 (and possibly more) of these common email mistakes can be avoided by using Save to Draft and thinking before you hit Send.
